A strange idea?
Of course Yamaha's European product planning picked up on this new market trend. They caused a surprise in the Yamaha Japan headquarters in 1981, when they suggested to produce a replica of the Rally machines with a 30 litres fuel tank and a big single, or even a twin, engine. This was a concept hard to understand in Japan, where the adventure dream had not picked up yet, and nobody could imagine normal motorcyclists wanting to ride around with these big fuel tanks.
But the engineers finally took up the challenge and created the first Ténéré for the model year 1983!
Image and function
Paris-Dakar rally was at the top of its popularity. The Ténéré, named after the famous African desert that was one of the most difficult stages of the Rally, proved to be a new kind of all-round touring motorcycle, able to go anywhere, simple to maintain and sold at an affordable price, while giving the valorising image of a big bike as well.
Soon the bike became one of Yamaha’s bestsellers! In total, 61 000 units of the Ténéré 600/660 were sold in Europe in the first 10 years after it had appeared.
(Including 20 500 in France, being the biggest single market.)